So as I mentioned before the Young Man shoot... if you don't see our VFX, that means we failed!
Well let's just say the VFX may have got an ole fashion nixing. Why? Well, sure the FX were a bit ambitious for our budget. But more than anything, it felt important to simplify.
The video was always meant to be minimalistic - and ultimately it's a study of angles and photography expertly lead by our DP Matt Workman. I'm proud of this video. The challenge for me was to trust the simplicity and fight the urge to complicate the imagery. I think it's safe to say, complicate we did not.
Hope you enjoy! The video was released on Rolling Stone in the US & NME in the UK. Links below - or you can watch here on the site.