The launch video for Twisted Metal Shoot My Truck launched and pulled in 1.2M views on Youtube in about 3 days. Very happy to watch that happen. We make things in a bubble ... and just hope that people will respond and enjoy. And so it's such a great feeling when the work connects. A million thanks to everyone involved.

I spent the early part of the week back in the desert in Boulder City filming the live event. So many bullets and blasts. The weather was cold and bitter (I never knew you could have sand storms and heavy rain... but you can). But the event came off so well with so many moving pieces. Deutsch LA & Stinkdigital did a wonderful job pulling off something truly new and exceptional.

The video and full campaign were featured in ADWEEK and made the cover of SHOTS.net.

For those who don't have a Shots.net subscription...I'll upload the cover and article in my next blog post.